THE DESIGN PROCESS
how do things work?
STEP 1 - CONSULTATION
After I receive your design enquiry form, and you've scheduled in your 30 minute consultation I'll ping you over an email to confirm things.
Our call will take around 30 minutes where I will be able to learn a bit more about your project, we can get to know each other better and you can ask me any questions you might have before we dive in.
Ps. don’t forget you check your junk mail if you haven’t heard anything from me within 24 – 48 hours!
STEP 2 - THE FORMALITIES
If we’re a good match I’ll prepare and send over a formal proposal, deposit invoice and design agreement.
The proposal will include a breakdown of the project along with a timeline so we can stay on track. It will also confirm the payment schedule and a clear list of what you will need to provide before we begin the project.
The design agreement is a document which outlines the terms and conditions of the project such as payment terms and the responsibilities of both me and you.
The deposit invoice will be 30% of the total amount. To avoid any delays or your project being rescheduled, this needs to be paid no later than 7 days of receipt.
A further 35% will be due the day before we begin your project, so look out for an email entitled 'we're almost ready to start work!' a couple of days before your scheduled start date
STEP 3 - HOMEWORK
Yes I said homework! Don’t panic, it isn’t a lot of work!
I’ll send over a simple questionnaire with a few questions for you to answer and return to me. This will give me a deeper insight into you, your business, the project at hand, your audience, your competitors, pretty much everything that is important for me to produce exactly what you require.
I'll also ask you to either run a Google Image search or create a Pinterest board to give me some visual inspiration. Show me what inspires you!
STEP 4 - RESEARCH
What happens here depends on the package we're working on. Research is one of the most important steps of the process. Without adequate research we risk spending time allocated to your project taking designs in the wrong direction, and creating something that doesn't speak to your ideal client.
All projects begin with research at my end. I'll pull together everything you've sent me, and scour the internet looking at your competitors and your target audience.
If you have a mood board included in your brand package, I'll create this now and send it over to you to check it's on point and matches the vision you have for your business.
If you have a mood
STEP 5 - INITIAL CONCEPTS & FEEDBACK
As we’re now dealing with the visual aspects of your brand, this step is where you’ll really start to see all the work we’ve done so far come together. I’ll take all of the research we’ve collated and start to create some ideas.
Depending on your package, you'll receive 3 or 4 initial concept ideas to take a look at. These will generally be a black and white logo, a coloured logo, a colour palette and some typography choices.
The reason the logo will be presented in black and white is because it is critical the logo can work like this so there is no limit on how you can use your logo. For example, a window vinyl, a receipt or engraving all generally show your logo in one black and white. If parts of your logo rely on colour, it can lose its identity when being shown in black and white.
After your first round of feedback I will produce a single developed concept which will be more detailed. At this stage I may also present your logo in a mockup design so you can get a feel of what it will look like in use. For example, if you are selling your branded mugs, I would produce a digital mug with your logo on so you can see how it practically works.
You'll be able to perfrom revisions at each stage and I'll keep you inform of how many times we can do this as the project moves along. This is where we can tweak things such as the typography, colour palette so that everything is perfect!
Remember, it’s important to think about what your target audience will think when looking at your brand as well as what you love.
STEP 6 - BRAND GUIDELINES & FILE FORMATS
Yay! You’ve got yourself a brand! Now it’s time for you to sit back and relax while I get everything ready for you. I will produce a digital brand guidelines document which will be the beating heart of your brand. It will cover things such as your business overview, logo usage, colour palette, typography, heading and paragraph font usage, icons, patterns etc. basically everything that makes your brand what it is. It is important to always refer back to this document when producing anything visual so it can remain consistent and professional.
I’ll also set up an online DropBox folder where – at the end of the project – you will be able to access this brand guideline document along with your logo in its various web, print and social formats, any stock photography or patterns related to your brand. All of the assets produced when making your brand will be organised in folders here for you to access easily.
STEP 7 - BRAND COLLATERAL
Depending on what else you have included in your package, this will be produced now. You'll be sent over options and drafts for feedback the same way as we did with your initial logo designs.
The final files will be uploaded to your DropBox file in all the necessary formats.
STEP 8 -WEBSITE DESIGN
If you have are choosing a brand and website design package, this is when we begin work on your website. The process is essentially the same as your logo design. We begin with a draft for your homepage and I'll send this over to you in PDF format, so bear in mind links, video and any image animation won't show. You'll be able to see the initial layout and make changes where necessary.
Once we're settled on the overall style of the homepage, I'll begin to build straight into the your new website for the remaining pages since the overall style will remain the same throughout. I'll send you your page on a dummy link so you can test the usability and make sure everything is how you like it.
We can make another round of changes, before connecting up your domain name and getting ready to go live!
STEP 9 - FINALISATION
We're almost done!
I'll ping over your final invoice for payment and make sure all your files are ready for you. If we've built your website then we'll schedule a handover call to run you through the basics of updating and amending content yourself. I'll remain on hand for a week or so while you download your files and get things set up and in use. You can shout me via email or Facebook message to the M Design Co page if you need any support or guidance.